The Math Is Better Than You Think

You think you need 20 clients to make this work. You actually need three.

Most people talk themselves out of building something because the math seems impossible. "How will I find enough clients? Where will all the business come from?"

But guess what? You're asking the wrong questions and you're doing the math wrong.

You're calculating based on corporate logic. Constant volume, endless pipeline, new deals every month just to stay afloat.

Building your own thing doesn't work that way.

The Real Numbers

Let's say you charge $5,000/month for your service. Consulting, coaching, fractional work. Doesn't matter.

As a side hustle while keeping your job? That's an extra $60K-$180K depending on how many clients you take on. Most people would completely change their life for an extra $60K.

Building toward full-time? Three good clients replace a senior corporate salary. Add two more and you're at $250K+.

You don't need a sales machine. You don't need a massive network. You need to be really good at solving one specific problem and find a few people who have that problem.

Start Even Smaller

You don't even need three clients right away. Start with one.

That single client proves the model works. It gives you a case study. It builds your confidence. It shows you that people will actually pay for your expertise.

One client at $2,000/month is $24,000/year. That's a vacation fund. Your kid's tuition. Real money that changes your life without changing your entire life.

Then you add a second. Then a third. Look at you go.

The Part That Actually Matters

The hard part isn't finding clients. It's believing you're worth charging for.

You're used to trading 40+ hours a week for a salary. Charging $5,000/month per client feels insane. "Who would pay me that much?"

Here's the reframe: they're not paying for your time. They're paying for the problem you solve.

If you can save a company $100K or help them make $500K, $5,000/month is a bargain. They'd be idiots not to pay it.

You've been undervaluing yourself because you've been thinking like an employee. Employees get paid for time. Experts get paid for impact.

What This Actually Means

Stop doing the impossible math.

You don't need 50 clients. You don't need a packed calendar. You don't need to replace your salary on day one.

You need to be great at one thing and find one person who needs it. Then find another.

The math is better than you think. The question is whether you'll believe it.