Resources for Every Stage of Your Launch Journey

Explore everything, or jump to what you need.

Quick Reads Guides Videos

Quick Reads

Planning 3 min read

The Math Is Better Than You Think

You think you need 20 clients to make this work. You actually need three. Most people talk themselves out of building something because the math seems impossible...

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Planning Coming Soon

The Build vs Leap Decision

Side hustle while employed or full leap into independence? Here's how to know which path fits your situation...

Launching 3 min read

You Already Know Your First Client

Your first client isn't a stranger on the internet. It's someone you already know. Someone who already trusts you. You just haven't asked them yet...

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Scaling 3 min read

Build the System Before You Need It

There's a window between "I can handle this" and "I'm drowning." Most people wait until they're drowning. You don't have to...

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Guides

Planning

The Signs You're Ready

(Even If You Don't Feel It)
There are 7 signs you're already moving toward your launch—you just don't see it yet. How many do you have?

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Launching

What Should I Charge?

A Practical Guide to Pricing
The two pricing models that work, the five mistakes everyone makes, and how to price without second-guessing yourself.

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Coming Soon Planning

What Could I Build?

The intersection framework for discovering your business idea. Map what you're good at, what you enjoy, and what others struggle with.

Coming Soon Launching

First 90 Days Roadmap

Month-by-month guide for your early transition. What to prioritize, common mistakes to avoid, and how to build momentum.

Coming Soon Scaling

First Client Conversation Script

What to say when reaching out. The questions to ask, how to gauge real interest, and how to close your first deal.

Videos

Something's Changing

Planning

Should You Actually Build It?

Planning

Who's Your Person?

Planning

The Validation Conversation

Planning
Coming Soon

Getting Your First Client

Launching
Coming Soon

Setting Your Prices

Launching
Coming Soon

When to Raise Your Rates

Scaling